Exactseal
Quality Sealing Solutions for Your Success!
Exactseal is a leading custom rubber components manufacturer, delivering a comprehensive line of high-quality, cost-effective products covering rubber extrusions, molded rubber products.
Category
Website Development
Services
WordPress, Graphics Designing, SEO
Team
4 Memebers
Tech Stack & Tools
WordPress
About The Project
Exactseal is leading manufacturer & supplier of custom and extruded rubber products in USA.
Client was having website in wordpress only but wanted complete overhaul in terms of everything, design, typography, details and all...
Also, Client wanted to rank highe on google so SEO was also key thing to keep in mind while development.
Brochure was another thing that was requested by client to be made.
Our Goal Was To
Build Fresh Website Take Care Of SEO Do Brochure Work Link Everything Together
Our team had to ensure that website is developed along with doing technical SEO for eavery page and target new keyrods for each page.
Not only SEO, but design of the page should also look good and main thing was to maintain business language tone in the content.
Design team had to follow same theme and colors used in website.
WordPress Development
The client wanted complete overhaul of the website from the previous one to make new identity in the market. Also, WordPress was suggested by client to use for building website.
More About Client Needs
The website required the addition of numerous product pages, and the product hierarchy was somewhat complex. Additionally, the client wanted everything to be dynamic. Therefore, we needed to choose a theme that was not only visually appealing but also flexible enough to support a fully dynamic system.
Moreover, we needed to strengthen the website’s security by implementing measures beyond the default protections offered by WordPress.
We Used Avada Theme
To build powerfull website that is customizable as well as user friendly, there was no choice other than Avada. We used avada theme because it provide so much customization.
Easy Navigation Menus
Navigating to the whole site should be as easy as it be and at the same time it also needs to be clear.
We separated navigation in two parts. Top menu is used to navigate to main business pages like about us, contact us, home etc. While, second navigation menu is nothing but product/services offering itself.
This way, customers can easily traverse through the whole site.
Tablet Responsiveness
Our client's most of the customer base was using either desktop or tablet.
So, It was necessary to make this site also responsive to tablet devices.
Our team designed site a way so that it looks identicale to both desktop and tablet devices.
Search Engine Optimization (SEO)
With development of site, client provided us list of products and their image. Everything else we have to craft from scratch, weather it is content or prodct research.
Our team of SEO and Content writers nailed it.
Keyword Research
While the client shared a list of keywords they wanted to rank for, we also took the initiative to research similar keywords and optimize the content to boost overall search visibility.
Content Optimzation
After the keyword research, it was time to optimze the content for those keywords. This includes, adding keyword and it's synonyms into the content and heading tags. Also, we had to write the content in such a way that it really blends keywords into the content.
Image Optimization
It wasn't just the content that needed optimization, images across the entire site also had to be SEO friendly. Each image required descriptive alt text, proper compression for faster loading, and meaningful titles to imporve visibility in search engine rankings.
Internal Linking & Speed Optimization
At the time of development, we developed whole structure of the site so that each and every page can transfer the authority to another page by linking them together.
Page loading speed plays an important role in SEO. So, that also needed to be optimzed.
Results
After applying all of our SEO skill, client was surprised with the results. We get massive growth in almost every department.
Growth in Organic Traffic
More Keywords Ranking
More Leads Organically
It Was Now Time For Brochure & Catalogs
After making site and properly applying SEO techniques on it, it was now time for creating brochures and catalogs for exactseal's product offerings.
We inherited the same designing and colors from website to the brochures.
Attention to Details
We taken care of everything from typography to fonts, sketches to images and header to footer. Every single thing was needed to be perfect.
Best Practices
We maintained consistent fonts, styling, and sketching across all brochures and catalogs. Whether it was the title, subtitle, illustrations, or descriptive text, the look and feel remained identical.
Results
Brochures
Pages
Sketches
Tech Stack We Used For This Project
We have completed this project by using following technologies:
What's our Client has to say?
The best way to showcase our commitment is through the experiences and stories of those who have partnered with us. Read what our client feels after getting their project done!
Jay and his team were outstanding throughout the entire process, from website development to brochure design, and of course, the SEO work. A truly talented team. Looking forward to working together on future projects as well.
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